Over 41 million people in the UK use WhatsApp, making it a hotspot for brands looking to build real, trusted connections.
With the help of the WhatsApp Business API, companies across the UK are using the platform for personal, high-trust communication like customer support, delivery updates, and order confirmations. But as message volumes grow, it becomes harder to maintain speed and the same level of personalized care.
And, AI-powered WhatsApp chatbots can help bridge that gap. They go beyond basic automation by connecting to your data, CRM, and knowledge base to deliver contextual, brand-aligned responses at scale.
Here’s a look at the 10 best WhatsApp chatbot platforms in the UK that are changing how businesses communicate with customers in 2025.
Best WhatsApp chatbot platforms for customer communication in the UK (2026)
The chatbot market in the UK is booming, with platforms built for every business’s needs, like automating support, boosting sales engagement, or deploying enterprise-grade conversational AI. As customer expectations rise, businesses are turning to AI-driven communication tools, with WhatsApp emerging as a core channel to deliver those experiences.
Below are the 10 best WhatsApp chatbot platforms in the UK, helping businesses deliver faster, smarter, and more consistent customer communication in 2025.
| No. | Platform | Best For |
| 1 | Swiftsell | AI-first WhatsApp automation for accuracy and context |
| 2 | Konversable | Local UK businesses needing compliant automation |
| 3 | WATI | SMBs and eCommerce teams using Shopify/WooCommerce |
| 4 | Interakt | Startups merging CRM and WhatsApp automation |
| 5 | Worktual | UK brands wanting simple, compliant engagement |
| 6 | Gallabox | Multilingual customer communication |
| 7 | ManyChat | Marketers running multi-channel automation |
| 8 | Zoko | eCommerce stores automating sales and support |
| 9 | Yellow.ai | Enterprises needing advanced, omnichannel AI |
| 10 | Haptik | Large organisations managing complex CX operations |
1. Swiftsell
Swiftsell is a WhatsApp-first automation platform built for brands that prioritize accuracy and customer trust. It is the opposite of the rule-based chatbots powered by AI that draws context directly from your company’s knowledge base, FAQs, and CRM data, to deliver responses that are instant, contextually accurate, and fully aligned with your brand voice. This ensures customers always get relevant answers without the frustration of generic automation.
The platform supports multi-channel engagement across WhatsApp, webchat, SMS, and Messenger, giving teams a unified view of every customer conversation within a single inbox. Its AI-powered inbox helps support and sales teams manage high message volumes efficiently, while its campaign tools make it easy to launch personalized WhatsApp outreach.
With a Business Call feature currently in progress, Swiftsell is also set to enable seamless escalation from chat to live conversation for complex issues, redefining how businesses approach customer experience and efficiency.
Key features:
- Knowledge-base ingestion for accurate, brand-consistent responses
- Unified inbox across WhatsApp, webchat, SMS, and Messenger
- AI-powered handoff for smooth transitions from bot to live agents
- Campaign management and audience segmentation for targeted messaging
- Context-aware response generation trained on business data
Case in point: 365 Finance (UK)
365 Finance, a UK-based financial services provider, used Swiftsell to enhance customer engagement on WhatsApp. Swiftsell’s AI chatbot guided visitors through funding journeys, qualifying leads in real time, and routing high-intent prospects to human experts. Within six months, the company captured 350 new leads, improved lead quality by 24%, and closed deals faster.
2. Konversable
Konversable is a homegrown UK WhatsApp Business API partner built to help companies automate conversations while staying compliant with local data and communication standards. It’s especially useful for small and mid-sized UK businesses that want a simple way to launch WhatsApp automation without navigating complex API setups or overseas support cycles.
The platform combines chatbot automation, broadcast campaigns, and real-time agent handoff in a single dashboard. Its local onboarding and number provisioning make it one of the few providers that understand UK business hours, regulations, and customer expectations first-hand.
Key features:
- Local WhatsApp number setup and UK-based onboarding support
- No-code automation builder with live chat escalation
- Built-in broadcast and marketing campaign automations
- Multi-agent inbox with manager visibility and conversation tracking
3. WATI
WATI is one of the most popular WhatsApp chatbot platforms among UK SMBs and eCommerce brands. It’s designed to help small teams automate customer communication without any technical setup, making it ideal for growing Shopify or WooCommerce stores that rely heavily on WhatsApp for orders, support, and marketing.
Its visual builder lets users create chat flows, automate replies, and manage customer messages from a shared inbox. Combined with CRM integrations and catalog messaging, WATI makes it easy to run personalized, conversion-focused campaigns directly inside WhatsApp.
Key features:
- No-code chatbot builder with shared team inbox
- Broadcast campaigns and catalog-based messaging
- Integrations with HubSpot, Shopify, and Zapier
- Tailored workflows for eCommerce engagement and support
4. CueDesk
CueDesk is a UK-based AI customer service platform that connects WhatsApp, email, and chat into one intelligent support system. It’s built for modern support teams that want to handle customer requests faster while keeping every conversation contextual and on-brand.
CueDesk combines chatbots with ticketing, AI-powered routing, and customer insight dashboards, helping businesses turn every interaction into a measurable support outcome. Its integration-first design allows companies to sync with tools like HubSpot and Zendesk for complete visibility across customer journeys.
Key features:
- Unified inbox connecting WhatsApp, email, and live chat
- AI-driven routing and prioritization for faster resolutions
- Integrated ticketing and knowledge base automation
- Real-time analytics for tracking performance and CSAT
5. Worktual
Worktual is a UK-based customer engagement platform that helps businesses automate WhatsApp conversations while keeping a strong focus on personalization and local compliance. It’s built for small to mid-size teams that want to simplify customer communication, like onboarding and support, without needing a heavy tech setup.
The platform combines WhatsApp Business API with automation workflows, quick-reply templates, and live chat tools, making it easier for UK businesses to manage large message volumes alongside maintaining a personal touch. Its analytics and team performance tracking also help companies continuously improve their service delivery.
Key features:
- Verified WhatsApp Business API access and onboarding for UK brands
- Automation workflows for FAQs, lead qualification, and onboarding
- Live chat dashboard for real-time support
- Customer analytics and team performance reports
6. Zendesk
Zendesk brings enterprise-grade automation and customer service together, making it one of the most comprehensive platforms for managing WhatsApp and omnichannel support. It’s built for businesses that want to combine AI-powered chatbots with human service without switching between tools or losing customer context.
Its WhatsApp integration allows companies to automate FAQs, trigger proactive outreach, and hand over chats to live agents when needed. Backed by Zendesk’s AI and ticketing system, teams can manage high message volumes, prioritize requests, and maintain full visibility into customer interactions across every channel.
Key features:
- Native WhatsApp integration with Zendesk ticketing and inbox
- AI chatbots for proactive and contextual customer engagement
- Unified support across WhatsApp, web, and email
- Advanced reporting and workflow automation for large teams
7. ManyChat
Manychat is a globally popular chatbot and marketing automation tool that’s widely used by UK businesses for multi-channel engagement across WhatsApp, Instagram, and Messenger. It’s designed for marketers and eCommerce teams who want to automate lead capture, send broadcast campaigns, and drive conversions through conversational flows without needing to code.
The platform stands out for its visual flow builder, pre-built templates, and easy integrations with Shopify, HubSpot, and Google Sheets. Manychat excels at high-volume marketing automation and personalized outreach at scale, making it ideal for growing D2C and service-based businesses.
Key features:
- Visual flow builder for WhatsApp, Instagram, and Messenger
- Broadcast campaigns and automated follow-up sequences
- Integrations with Shopify, HubSpot, and Google Sheets
- Ready-to-use templates for promotions, lead capture, and re-engagement
8. Intercom
Intercom is a leading customer communication platform that blends automation, AI, and live support into a unified experience. For UK businesses using WhatsApp as a primary support or engagement channel, Intercom’s integration helps teams deliver fast, personalized, and scalable customer conversations.
Its AI-powered chatbot, Fin, can resolve common queries instantly and hand complex issues over to the right human agents within the same conversation thread. Combined with automation workflows and CRM sync, Intercom helps brands create frictionless WhatsApp journeys that boost satisfaction and reduce support load.
Key features:
- Product catalog integration for conversational commerce
- Multi-agent inbox with tagging and tracking tools
- Automated order updates, FAQs, and follow-up reminders
- Native integrations with Shopify and WooCommerce
9. Yellow.ai
Yellow.ai caters to large UK enterprises that need advanced, multi-channel automation beyond WhatsApp. Its powerful NLP engine and orchestration layer allow businesses to manage conversations seamlessly across chat, web, and voice, making it suitable for global operations that demand scale, precision, and compliance.
The platform has the ability to blend automation with human support, using SLA-based routing and analytics to maintain quality across every interaction. For enterprises dealing with high message volumes or complex workflows, Yellow.ai offers the reliability and control needed to manage customer conversations at scale.
Key features:
- Enterprise-grade NLP and orchestration engine
- Omnichannel automation across WhatsApp, web, and voice
- SLA-driven human handoff with detailed analytics
- Built for global customer service and operations
10. Haptik
Haptik is an enterprise-grade conversational AI platform built for large UK organisations managing complex support, sales, or CX operations. It enables businesses to automate interactions across WhatsApp, web, and voice, offering a unified approach to customer engagement.
With pre-built industry workflows and human-in-the-loop orchestration, Haptik helps enterprises balance automation efficiency with service quality. Its robust analytics and reporting tools provide deep visibility into customer intent, agent performance, and conversation trends, making it a strong fit for large-scale, data-driven operations.
Key features:
- AI-powered assistants across WhatsApp, web, and voice
- Pre-built workflows for key enterprise use cases
- Human-in-loop orchestration for escalations and quality control
- Advanced analytics and reporting for CX optimisation
Conclusion
The WhatsApp chatbot market is massive, offering a host of solutions like plug-and-play tools for small businesses, full-scale conversational AI platforms for global enterprises, and so much more.
No matter what you’re focused on, customer support, lead generation, or end-to-end automation, what truly sets a platform apart is how intelligently it connects automation with your brand’s data and context. The goal is to ensure every response reflects your brand’s identity and values, creating conversations that feel genuinely human.
Swiftsell recognizes this need and offers the right blend of knowledge-base integration, AI-driven responses, and a roadmap built around deeper contextual understanding. It helps UK businesses automate conversations that feel human, accurate, relevant, and on-brand every single time.