WhatsApp is now the frontline of customer engagement, and every message is a chance to connect, convert, and scale, if you use AI chatbots the right way.
As customer conversations grow, brands need automation that feels fast, contextual, and reliable, especially on a channel as active as WhatsApp.
Yellow.ai is one of the well-known platforms in this space, but it’s not the only fit for every team. Different businesses need different levels of AI depth, features, automation flexibility, pricing, and ease of use.
This makes it essential to explore alternatives that offer the right mix of usability, adaptability, and AI intelligence, tools that feel more aligned with how your team actually works.
This guide breaks down the 10 best Yellow.ai alternatives to help you compare capabilities, understand what each tool does well, and find the platform that matches your business needs.
Top 10 alternatives to Yellow.ai for WhatsApp automation (2026)
If you are on the lookout for Yellow.ai alternatives, here are the top 10 platforms that offer powerful WhatsApp automation features:
1. Swiftsell AI
Swiftsell AI is an AI-first WhatsApp automation platform built to manage sales, support, and lead workflows with a strong emphasis on contextual responses. Its chatbot integrates with your knowledge base and pulls information from websites, PDFs, FAQs, and CRMs to deliver accurate answers without relying on rigid scripts.
Its no-code automation builder makes it easy to create end-to-end workflows for lead qualification, appointment booking, order tracking, re-engagement, and more. And because the platform is built natively around WhatsApp, these automations feel natural and help teams scale without adding manual effort.
Swiftsell also offers a unified inbox that consolidates WhatsApp, website chat, and other channels in one place. This allows sales and support teams to switch seamlessly between automated flows and human conversations while tracking performance through built-in analytics.
Where Swiftsell works best:
- Knowledge-heavy support teams: Delivers accurate, context-based answers pulled directly from your knowledge sources.
- Lead qualification workflows: Automates intent capture and routes high-quality leads to the right teams.
- WhatsApp-first sales teams: Manages follow-ups, reminders, and nudges to maintain active sales conversations.
- Omnichannel engagement setups: Centralizes WhatsApp, web chat, and social messaging in one unified inbox.
- Non-technical teams: Enables quick setup of automation through a simple, no-code builder.
2. Intercom
Intercom is a customer engagement platform that combines live chat, AI automation, and helpdesk tools in one workspace. Its WhatsApp integration lets teams manage conversations alongside in-app chat, email, and other channels, making it useful for businesses that prefer a unified communication stack.
Its AI chatbot, Fin, resolves customer questions using help center content, helping reduce workload on support agents. Intercom also offers ticketing, proactive messaging, and strong workflow automation, making it a solid fit for teams that need structured, scalable support operations.
Where Intercom works best:
- SaaS and product-centric teams: Supports user onboarding, in-app guidance, and customer education.
- Support teams with heavy ticket load: Uses AI and workflows to deflect repetitive queries efficiently.
- Companies needing unified support operations: Centralizes WhatsApp, chat, email, and helpdesk in one platform.
- Knowledge-base-driven automation: Answers customer questions using help articles without custom logic.
- Large teams and enterprises: Handles advanced workflows, SLAs, and multi-team support requirements.
3. Haptik
Haptik is an AI-powered customer engagement platform that supports automation across WhatsApp, web chat, and voice. Its NLU engine allows it to handle everything from basic FAQs to more complex workflows by integrating with CRMs, product catalogs, and business systems.
It’s used by both large enterprises and SMBs, especially for multilingual automation and high-volume support. Its WhatsApp and voice AI agents offer businesses a scalable way to manage customer queries without expanding their support teams.
Where Haptik works best:
- Omnichannel enterprises: Handles WhatsApp, chat, and voice automation in one system.
- SMBs needing affordable automation: Offers accessible AI agents for smaller teams.
- High-volume support teams: Reduces repetitive queries with strong automation flows.
- Multilingual audiences: Supports regional and global language requirements.
- Businesses using both chat and voice: Combines messaging bots with AI-powered voice agents.
4. Kapture
Kapture is a unified customer-experience platform that combines AI-powered chatbots, omnichannel support, ticketing, and CRM-style case management inside a single dashboard. Its chatbot uses natural-language processing (NLP) to interpret customer queries and respond contextually, and can hand over to human agents whenever needed.
And, its omnichannel capabilities allow businesses to manage not only WhatsApp, but web chat, social media, email, and phone interactions from one place, which is helpful if you want a unified, end-to-end customer support system.
Where Kapture works best:
- Omnichannel support operations: Handles WhatsApp, web chat, email, phone, and social messages together.
- Support teams with high ticket volumes: Automates routine queries and organizes tickets efficiently.
- CRM + chatbot integration: Combines customer data management with conversational automation.
- Businesses with diverse support needs: Covers chatbots, human agents, ticketing, and analytics in one platform.
- Scalable automation: Reduces manual workload while enabling growth through AI-driven workflows.
5. Kore.ai
Kore.ai is an enterprise-grade conversational AI platform that supports chat, voice, and messaging automation across channels like WhatsApp, web, and mobile apps. Its AI-driven bots can manage complex workflows, pulling data from CRM, ERP, and other backend systems to deliver accurate, context-aware responses to customer queries.
The platform also provides pre-built templates, analytics dashboards, and omnichannel management tools, allowing businesses to design, deploy, and monitor chatbots efficiently without heavy coding.
Where Kore.ai works best:
- Enterprise automation: Handles complex workflows with backend system integration.
- Omnichannel teams: Supports WhatsApp, web, mobile apps, and voice channels seamlessly.
- Data-driven customer service: Provides analytics and reporting to track bot performance.
- Quick deployment with templates: Offers pre-built bots for common use cases to speed up setup.
- Multi-step process management: Ideal for businesses needing layered, context-rich conversational flows.
6. Gupshup
Gupshup is a messaging and conversational AI platform that enables businesses to build chatbots and automation workflows across WhatsApp, SMS, and other messaging channels. Its focus on developer-friendly tools and APIs allows teams to create custom bots, integrate with CRMs, and handle complex messaging logic with ease.
The platform also offers pre-built templates, analytics, and AI capabilities to manage conversations efficiently, making it suitable for businesses that want flexibility, scalability, and control over their messaging operations.
Where Gupshup works best:
- Developer-friendly automation: Provides APIs and SDKs for building custom bots and advanced workflows.
- Omnichannel messaging: Supports WhatsApp, SMS, and multiple messaging platforms in one place.
- High-volume messaging: Efficiently manages large-scale customer interactions without delays.
- Data-driven insights: Analytics help monitor performance and optimize bot behavior over time.
- Flexible integrations: Connects with CRM, ERP, and backend systems to enable context-aware automation.
7. Verloop.io
Verloop.io is a conversational AI platform focused on customer support and engagement across channels like WhatsApp, web chat, and mobile apps. Its AI-powered chatbots handle queries automatically, escalate to human agents when needed, and integrate with CRM and helpdesk systems for seamless conversation management.
Verloop.io also provides analytics, workflow automation, and pre-built industry-specific templates, making it suitable for businesses that want to enhance customer experience, reduce response times, and scale support operations efficiently.
Where Verloop.io works best:
- Customer support automation: Handles routine queries while seamlessly escalating complex issues to agents.
- Omnichannel engagement: Connects WhatsApp, web chat, and mobile apps for consistent customer interactions.
- Scalable support operations: Enables teams to manage growing query volumes efficiently.
- Data-driven improvements: Analytics help optimize chatbot performance and agent workflows.
- Industry-specific automation: Pre-built templates speed up deployment for various business sectors.
8. Twilio
Twilio is a cloud communications platform that enables businesses to build programmable messaging, voice, and video solutions, including WhatsApp automation. Its developer-focused APIs provide the flexibility to create custom chatbots, integrate with CRMs, and manage complex messaging workflows tailored to specific business needs.
The platform also offers multi-channel support, workflow automation, and analytics, making it suitable for companies that require scalable, programmable communication solutions. Its flexibility allows businesses to deliver consistent customer engagement across channels.
Where Twilio works best:
- Developer-focused automation: Provides APIs for building fully customized chatbots and messaging workflows.
- Omnichannel communication: Supports WhatsApp, SMS, email, and voice channels for seamless interactions.
- High-volume messaging: Efficiently manages large-scale customer communications without delays.
- Data-driven monitoring: Analytics help track performance and optimize messaging strategies.
- Flexible integrations: Connects with CRM, ERP, and other backend systems for context-aware automation.
9. Gallabox
GallaBox is a conversational AI platform specializing in WhatsApp automation for customer engagement, lead generation, and support. Its AI-powered chatbots handle FAQs, qualify leads, and escalate complex queries to human agents, and also integrate with CRM systems for seamless data flow.
The platform provides workflow automation, analytics, and pre-built templates, making it suitable for businesses looking to automate customer interactions efficiently while maintaining personalized, context-aware experiences.
Where GallaBox works best:
- WhatsApp-focused engagement: Automates customer conversations and lead qualification specifically over WhatsApp.
- Customer support automation: Manages routine queries and escalates more complex issues to human agents efficiently.
- Lead generation & follow-up: Engages prospects and nurtures them through structured automated workflows.
- Data-driven optimization: Analytics provide actionable insights to improve bot performance and conversation quality.
- CRM integration: Ensures context-aware responses by connecting seamlessly with customer data systems.
10. Zixflow
Zixflow is a workflow automation and messaging platform built to help businesses run WhatsApp campaigns, manage customer engagement, and automate repetitive tasks without technical complexity. It offers a clean, modern UI and a flexible no-code builder, making it accessible for teams that want to set up WhatsApp journeys quickly.
Its CRM-style features allow users to segment contacts, personalize messages, and run targeted outreach. And, its automation engine helps manage follow-ups, reminders, and lead nurturing.
Where ZixFlow works best:
- WhatsApp engagement automation: Automates customer conversations and lead qualification on WhatsApp.
- Customer support workflows: Manages routine queries and escalates complex issues efficiently to agents.
- Sales and lead management: Helps capture and nurture leads through structured automated flows.
- Performance insights: Analytics provide actionable data to optimize bot and agent interactions.
- Backend integration: Connects with CRM and other systems to maintain context-aware customer interactions.
Conclusion
Choosing the right WhatsApp automation and AI chatbot platform depends on your business needs, team size, and the type of customer interactions you want to automate.
Yellow.ai is certainly a popular option, but there are many strong alternatives, each offering its own strengths across omnichannel communication, lead generation, workflow automation, and integration flexibility.
Swiftsell is one such option, built specifically for teams that rely on WhatsApp as their primary customer channel. With AI-led responses, no-code workflows, and WhatsApp-native automation, it fits well for businesses that want a streamlined, context-aware way to manage daily conversations.