Case study: Empowering Laqsh Foundation with Swiftsell’s AI led lead engagement

About Laqsh Foundation

Laqsh Foundation is committed to transforming lives through skill development and employability training for India’s youth. With multiple programs tailored to diverse needs, Laqsh wanted to build conversational customer interfaces to drive consistent engagement to increase enrollments.

The Challenge

• Scattered Lead Sources: Leads came in through the website, social media, and local outreach efforts, creating inefficiencies in manual tracking.
• Time-Intensive Processes: Screening and assigning leads to appropriate programs took time, slowing down the enrollment process.
• Engagement Gaps: Interested individuals often dropped off before completing the enrollment process, making manual follow-ups necessary but inconsistent.
• Limited Insights: Evaluating which outreach efforts were most effective required deeper visibility into campaign performance.

How Swiftsell Helped

Swiftsell implemented a streamlined, AI-driven approach to address Laqsh Foundation’s challenges:

1. Centralized Lead Management
   • All leads from diverse channels were captured in one unified platform.
   • Advanced AI workflows automatically qualified leads and matched them with the most suitable programs, such as technical skills training or entrepreneurship workshops.
2. Automated Engagement
   • Swiftsell redefined follow-ups by automating personalized WhatsApp messages, re-engaging leads with program benefits, reminders, and success stories.
3. Actionable Analytics
   • An intuitive dashboard provided clarity on which campaigns and sources drove the most valuable leads, helping the team fine-tune outreach efforts.

The Impact

• Accelerated Enrollment: Swiftsell reduced the time to qualify leads by 40%, ensuring faster responses and smoother onboarding.
• Boosted Program Participation: Tailored WhatsApp outreach campaigns increased participant registrations by 30%, particularly for high-demand training programs.
• Enhanced Team Productivity: By automating routine tasks, the team could focus more on mentoring participants rather than administrative follow-ups.

A Path Forward

Laqsh Foundation’s partnership with Swiftsell underscores the power of technology in creating meaningful change. With smarter lead management, automated engagement, and data-driven decisions, Laqsh is better equipped to fulfill its mission of empowering India’s youth with skills for a brighter future.