Case study: Drivio uses Swiftsell's GenAI capabilities to fully automate lead qualification and engagement

Drivio is a leading startup building India's largest digital-first omnichannel 2W Financing Platform. Swiftsell has been an active partner to Drivio in automating their lead management and customer engagement process.

For all incoming leads for Drivio, Swiftsell has completely automated the process of creating the lead profile and qualifying them before being given over to the sales team. In this automated flow, all the key attributes of a lead are collected - right from the vehicle they are interested in to their KYC details.

This approach not only simplified the customer experience—eliminating the need for a separate app download—but also significantly reduced drop-off rates. On an average, the sales team now receives 24K fully qualified leads on a daily basis.The sales team now engages with leads equipped with context-rich information, resulting in more meaningful and productive conversations.

In addition, Drivio also deployed a full Gen-AI driven FAQ on their website for leads to engage and ask any questions around bike features, pricing, comparison of 2 models etc. As a result, the lead nurturing process is more engaging, informative, and effective.

Swiftsell also enabled tailored workflows for click-to-WhatsApp ads, aligning each ad with the specific product being promoted and swiftly assessing lead interest in real-time.

Overall, Swiftsell accelerated lead closure times by 31%, directly increasing revenue and conversion rates, and enhanced operational efficiency by 23%, reducing the need for human intervention and associated costs.

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